About

01 / About

The person behind the perspective

alberto
madrigal.

An eye for the in-between.
An ear for the next cut.

Videographer / Editor / shotbyfeedback

Hands holding a cinema camera rig

On the other side.

Fig. 01

A little context

I’m Alberto Madrigal. I make films under the name shotbyfeedback.

For me, filmmaking starts with paying attention. To a gesture, a change in light, the moment before something happens. Those are the details I look for.

From the first frame to the final sound, I care about how it feels. My approach is simple: stay curious, strip away the noise and let the story lead.

02 / The approach

Less noise.
More feeling.

01

Find the feeling.

A conversation before a camera. We get clear on the idea, the audience and what the film should leave behind.

Concept / References / Creative direction

02

Follow the moment.

An intentional eye, with room for the unexpected. Capture the details that make the story yours.

Videography / Composition / Movement

03

Shape the story.

Build the rhythm. Refine the colour. Make space for sound. Every choice serves the same feeling.

Editing / Colour / Sound / Final delivery