01 / About
The person behind the perspective
alberto
madrigal.
An eye for the in-between.
An ear for the next cut.
Videographer / Editor / shotbyfeedback

On the other side.
Fig. 01
A little context
I’m Alberto Madrigal. I make films under the name shotbyfeedback.
For me, filmmaking starts with paying attention. To a gesture, a change in light, the moment before something happens. Those are the details I look for.
From the first frame to the final sound, I care about how it feels. My approach is simple: stay curious, strip away the noise and let the story lead.
02 / The approach
Less noise.
More feeling.
01
Find the feeling.
A conversation before a camera. We get clear on the idea, the audience and what the film should leave behind.
Concept / References / Creative direction
02
Follow the moment.
An intentional eye, with room for the unexpected. Capture the details that make the story yours.
Videography / Composition / Movement
03
Shape the story.
Build the rhythm. Refine the colour. Make space for sound. Every choice serves the same feeling.
Editing / Colour / Sound / Final delivery